* Develop effective media buying strategies
* Stay up to date with the latest social media best practices and technologies.
* Ensure that the adverts run accurately so that the desired media message is seen and heard by consumers.
* Manage budgets and produce spending updates throughout the campaign.
* Research industry developments, new opportunities, and competitors' activity.
* Analyze the campaign's effectiveness and use this data to refine future campaigns.
* Create the schedules for the campaign timeline.
* Work with copywriters and designers to ensure content is informative and appealing.
* Track and analyze social media KPIs & ROI.
* Participate in media planning to identify target audiences and craft effective campaigns.
* Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
* Coordinate and oversee the development and launch of campaigns.