ProCrew is a professional employer organization and software kitchen. Since 2012, ProCrew has worked in multiple fields, like software development, marketing, and operations.

We're uniquely situated to help shape how companies grow their businesses in the digital age and aid them in being able to do so properly with the right people. We work with big, innovative brands like LamasaTech (UK), an award-winning B2B technology provider; Diyafa-group (KSA); Ocucon (UK), becoming the largest provider of video analytics services; and IAmProperty (UK), trusted by more than 2500 Estate Agents.

We are seeking a skilled Media Buyer to handle the negotiation and procurement of advertising inventory for our clients. Your primary objective will be to ensure that advertisements effectively reach target audiences through high-quality channels while keeping costs to a minimum.

Responsibilities:

• Help identify target audiences and plan media campaigns.
• Compare and negotiate rates, ad space and airtime.
• Optimize plans and budgets according to the best media mix.
• Prepare schedules and adjust when needed.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• Report to clients and build long-term relationships.
• Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
• Sourcing and presenting audience data and advertising proposals to clients for feedback.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns.
• Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
• Managing budgets and monitoring campaign costs and ROI metrics.
• Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
• Building and maintaining a network of advertising agents and broadcasting networks.
• Monitoring audience and media trends, practices, and new technologies.